Do you know about the importance of having a good SEO positioning? Do you want your website to appear among the first search engine results, without paying for advertising? If you are looking to position yourself, from Cute Digital Media we share 8 tips to rank high in Google and improve your website.
1. Index your web page on Google
By indexing your page in Google you will be able to appear in the results of this search engine, since it generates greater visibility and thus you can increase your chances of attracting customers.
This indexing process is due to the fact that the bots are responsible for crawling the content from one internal link to another. That is, the bot goes through your website, crawls it and adds it to the Google index.
You have to keep in mind that if your website is not indexed, it simply does not exist for Google. So, even if you carry out any strategy, it will be impossible to position it and, therefore, you will not be able to position your website in Google.
To achieve effective indexing we advise you to keep your website updated, this implies inserting relevant links that facilitate tracking, creating sitemaps.xml to collect all the page’s URLs and, finally, using robots.txt that serve to manage the indexing of any URL on your website.
2. Create original and quality content
If you want to achieve double effectiveness positioning with SEO, create unique and valuable content. It is extremely important to create original content and in which quality information prevails, since the use of keywords originates more naturally.
Google recognizes and rewards useful and interesting content for its users, so if you meet this requirement, you will be rewarded within the organic positioning.
You may wonder, how to achieve that original and quality content? We offer you some tips to put it into practice.
- Make articles where you include images, videos, presentations, infographics, comments, etc. The idea is that you can differentiate yourself from the rest by contributing something that your audience will not get on another website.
- Share really useful content. Do not publish for the simple fact of keeping the web updated. Make sure that what you are going to post adds something of value to your audience.
- Add footer to your multimedia content. It is necessary to add a text description to the multimedia content, to help the user better understand all the content as a whole.
- Use bold, italicized and underlined words. We recommend highlighting key words or important phrases in bold within the body of the text. Also, use a good font size in short paragraphs and with enough space to make it more legible.
Remember that content offers an essential opportunity to connect with users interested in your products, providing real value that can differentiate you from the competition.
3. Add the keywords inside the URL
The URL should describe as best as possible what the page is about or the content that will be read on it. So users can see if the page meets their needs without loading it in their browsers.
The URL prefix (domain name + slug) should provide the context for what will be covered next.
For a better understanding, we offer you these tips with which your search results will be optimized on the URL:
- Keep URL length below 100 characters.
- Include the main keyword.
- Make the URL shareable.
- Separate words with hyphens (-) instead of underscores (_).
Are you ready to put it into practice? Remember, also, that the phrase must be easy to understand and read so that it is easily remembered, in addition to being descriptive.
4. Encourage the generation of external links to your website
One of the most important components for organic positioning in Google are external links that you receive on your website. Google understands these links as recommendations that other websites give to yours and it is undoubtedly one of the most important positioning factors.
Although, it is against Google’s policies to intentionally generate links to your website and can even penalize this type of action, the reality is that it is one of the techniques most used by SEOs to improve positioning.
For you to achieve these links, it is necessary that you implement the LinkBuilding strategy, which will allow you to generate external links. If you are new to this field and your interest is to rank in Google, we suggest that you use links in your social networks and comments that can generate traffic to your page. It will be an excellent opportunity to make your content visible. Of course, always try appear natural in the eyes of Google. As long as this is the case, you won’t have any problem
5. Take advantage of Google tools
Google has a series of free tools that could be very useful to understand the statistics of your page, and help you position yourself in the first places.
One of them is Google Analytics. This tool allows you to know various data of your website, such as: the number of visits, user behavior, conversions, bounce rate, the user’s time spent on the page and the content in greatest demand.
Search Console, on the other hand, allows you to view the errors that the web could have, allowing you to solve them quickly and easily.
With the use of these tools, you can easily realize what your weaknesses and opportunities are, and draw new actions from your strategy.
6. Create a social media strategy
Although social networks do not help rank in Google directly, they do contribute indirectly, since they allow you to share articles, show products and services, and generate engagement with followers.
You may be wondering what the strategy would be based on, this precisely will be aimed at increasing the number of followers and sharing all the content that may be interesting for them. The greater the number of followers, the greater the probability of shared content you will have, as well as visits to the page and impact.
7. Optimize images
An article that does not include images is strange to search engines. You should always value the possibility of including at least one image in your content and doing it effectively.
Do you know how to optimize an image for SEO?
- Keep in mind that it is not heavy. The faster a web page loads, the better it will rank in Google.
- Name the image. It is very important that you change the original file name to friendly file names that contain your main keyword. For example: agency-de-marketing-digital-en-Miami.jpg
- Use ALT and TITLE tags. These are two meta-tags that you can add to your images and that Google undoubtedly reads to also know what an image is about: Example: <img scr = name-of-the-image.jpg. alt = Digital Marketing Agency in Miami. The ALT tag is more relevant than the TITLE tag according to Google.
8. Optimize the mobile or responsive version of your website
Recent studies have shown that searches on mobile devices are increasing every day, with a gradual trend that makes us think that it will do so for a long time. Perhaps for this reason, Google has prioritized responsive sites in its search results since 2015.
And it is quite logical, because with the new communication trends, the use of social networks, online store purchases, and the accessibility to this service from anywhere we are, the mobile phone has become another means of communication immediate and present in the daily life of the world population.
When someone visits your website through a mobile device, they expect to receive immediate responses. He wants to quickly obtain information about your company so he can decide if it interests him. The experience they have on your site will greatly influence the impression they will have on your company, and this will undoubtedly decrease or increase the chances of becoming one of your customers.
Designing your website for mobile devices means that you should focus on clear and simple navigation that connects people to the content they are looking for.
In order to help visitors find what they are looking for, we advise you to simplify the menu of your site and try to make all the content visible without having to zoom in to read it.
In addition, this action allows visitors to easily and quickly perform common tasks, such as communicating with the brand, searching for a product or making a purchase. Try to minimize the number of steps it takes to complete a form or transaction. So your experience will be rewarding and you will surely return!
To achieve SEO positioning you need much more than adding keywords or entering some tags. It’s about meeting search intent and giving users what they want and need at all times. If you follow our tips to rank your content in Google, you will surely succeed. But if you feel that you need the help of professionals, do not hesitate to contact us. At Cute Digital Media we have the experience and professionalism to promote the development of your website and achieve the success of your business.
