Every day social networks are filled with hundreds and hundreds of commercial videos that try to sell or promote a service, and if you own a business in Miami, you’ve probably dreamed of creating a video so good that it reaches thousands of people and you can make your brand known.

To achieve it you definitely need a video marketing strategy, and as we know you need a little help to develop it, in Cute Digital Media we give you the 8 steps you need to follow to create a really successful one. Stay reading until the end and don’t miss any of them!

Before knowing the 8 steps, you must first know what video marketing is

Hasn’t it happened to you that you are on your favorite social network and suddenly you see a video promoting a delicious burger, if it provokes you one, you will not hesitate to click on the “buy now” button. Well, that’s video marketing, it’s a digital marketing strategy that works through videos in order to promote a product or service and convince the customer.

Now that you know what video marketing is, it’s time to learn the 8 steps to design the best strategy. Take note! And get ready to take your Miami business to new customers with this type of content.

Let’s start by defining your goals

The first thing you should do to create your video marketing strategy is to ask yourself what you want to achieve with your videos, do you want to be recognized, do you want to attract traffic or sales, do you want more views? Without an objective, the audience will not understand what you are trying to convey, so take your time to define the purpose of your video.

You must recognize your audience

If you don’t know who your videos are aimed at, you won’t be able to create content that works, so look for the profile of that ideal customer and focus on their tastes, what they prefer to watch and how to get their attention, so you can have an attractive and eye-catching video marketing for your audience.

Once you have your buyer persona defined, you can get the Instagram and Facebook algorithm to reward you by getting your video marketing to be seen by thousands and thousands of people. That’s why it’s good to create content that your audience likes.

It’s time to know what kind of video marketing you want to do.

If you already know your target and your buyer persona, it’s time to know what kind of videos you want in your strategy. Here we will introduce you to the different kinds of videos:

• The famous video tutorials, are those videos that explain step by step something, so you can take advantage of it for educational purposes, for example, how to use an app or how to generate a purchase on your website.

• Testimonial videos, you’ve probably already seen them, are those videos where people talk about the experience they had with the product, here you can highlight their satisfaction and emotions to motivate others to purchase your product or service.

• Advertising videos are those that focus explicitly on selling your product or service.

• If you changed the image of your brand, it’s time to present it and what better way to do it than with a corporate video marketing that catches the attention of your loyal and potential customers.

Create an outline for your video marketing

It’s time to take pen and paper, and start writing the best script for your video marketing. Without an outline you won’t be organized and when it’s time to shoot you won’t know where to start, so get to work, start drafting your idea in detail. Whether you want your video to describe the product, be a testimonial or simply sell what your brand offers, the important thing is to focus on creating a guide of how you want it.

Need a hand with the creation of your scripts? Write to us here, we are your digital marketing agency in Miami!

Get to know the magic of storytelling

It’s time to think of an entertaining story to promote your product or service, so we recommend using content that is emotional or humorous; you can use actors, influencers or comedians to help increase creativity and thus not only achieve create a striking content, but you will capture more visits and the public will remember you easier.

Already know what you’re going to use to create your video marketing?

Before you say lights, camera and action, you should think very carefully about what you need to create the perfect content. Therefore, you should plan shooting schedules and think about the equipment you need, whether you want to shoot with a cell phone or a video camera, and whether you need to use a microphone or lighting.

That’s why we recommend hiring a professional team to help you define what you need for the recordings, who are experts in recording, lighting and editing so you’ll have the best video marketing for your business. At Cute Digital Media we have all this and more!

On which platforms will you publish your content?

It’s time for you to know in which platform you want to upload your content or which may be the best option. Here we will tell you the best applications to upload your video marketing.

• What better platform to publish your content than on the king of video applications, the famous YouTube, this application has more than 2 billion users looking for entertaining and fun content.

Remember, this platform works by keywords so when you upload a video don’t forget to use keywords in the title or description, this way users will find you easier.

• It’s so common to find thousands of videos on Facebook, that’s why it’s one of the best options to reach your audience through audiovisual content. Keep in mind that Facebook usually rewards those short videos between 21 and 44 seconds, so it will put you in the first places when users are browsing the application.

• And finally the famous Instagram, in this social network you will find the IGTV and Reels tools which manage to capture public easily and quickly through videos. Here you can reach users through entertaining and short content, achieving greater interaction with them.

Don’t forget to attract customers you must have eye-catching, entertaining and fun content, use videos with text or with a bit of humor. Oh, and a little tip, use influencer marketing, so you will have more audience and proximity to users.

Call to Action

It’s time for the call to action, what do you want users to do when the video marketing is over? Maybe you want them to buy your products or enter your website or just interact with your content. So do not forget to put the Call To Action through a text, a button or creatively you can invite them in the same video.

Need help with your video marketing? Contact us! Here we have a team of designers, cameramen and editors that will help you create the best video marketing. Write us here for a FREE consultation!