Everything you need to know about Clubhouse: the social network that everyone talks about

Have you already imagined a social network whose main characteristic is to use audios to communicate and generate content? Well, ClubHouse is exactly what you are imagining, that’s why at Cute Digital Media we put together this summary with everything you need to know to ride the wave of the trend.

It is true that written messages are often effective, however, the voice, on many occasions, is much more powerful, the approach and trust that it provokes among people is incredible.

Communication using the voice, in addition to providing greater proximity and trust, is also more accurate, since written texts can sometimes be misinterpreted.

And since everything is constantly changing in the world of social media and social networks, the voice would soon show great potential.

Grand View Research (2018) estimates that in 2025 speech recognition will have an economic value of $ 31.82 billion, with a constant growth rate of 17.2% per year between 2018 and 2025.

Undoubtedly, these figures are a reflection of the growth of the auditory content that we see daily, within which audiobooks and podcasts stand out as one of the best alternatives to learn.

What is ClubHouse?

ClubHouse is an audio chat social network that is in fashion, its authors are Paul Davison and Rohan Seth, it was launched in 2020 by Alpha Exploration Co. and is priced at 1,000 million dollars. .

The main characteristic of this network is that it makes it possible to communicate, exchange ideas and debate through voice messages in a bidirectional way and in real time, which gives it a certain advantage over unidirectional audio formats such as podcasts.

In addition, it empowers the voice as the main tool to carry out activities that are carried out in conference rooms, in which there are moderators, speakers and various audiences, which you can listen to without having to participate.

ClubHouse’s rapid growth is largely due to in-app conferences not being recorded or archived.

This has caused many journalists, famous people, and celebrities to have adopted it quickly in the beginning, later spreading to other activities such as contests, games, monologues or fun sessions.

How does Clubhouse work?

ClubHouse, as we have already said, focuses on the voice, since its reason for being is to promote communication through audio.

The social network is divided into rooms and in each of them you can find different conversation topics.

In each of these rooms there is a moderator and you can also find famous people or influencers of the topics in which you are interested. In fact, celebrities like Elon Musk, Mark Zuckerberg, and Oprah Winfrey have already tried it.

By accessing any of these rooms, you can participate in the debate or if you like you can be a spectator. However, only a number of people can speak.

In case you cannot speak, ClubHouse gives you the possibility to raise your hand so that one of the users will give you the floor and allow you to speak. Of course, all of this happens in real time.

After finishing the debate, it is important that you know that the conversations are not recorded within the application, so you will not be able to reproduce the content later.

Finally, it is important that you know that you can also create a room and propose the subject you want to talk about, and if you want to make sure you don’t miss an important conversation, you can select the content you want to follow and you will receive notifications when someone starts talking about those topics. that interest you.

How to get an invitation on this social network?

It is possible that this news is not entirely good if you have an Android device because, currently, the application is only available for the App Store in iOS versions higher than iOS 13.0, compatible with iPhone, iPad or iPod Touch.

In addition, in order to enjoy this network, it is only possible to join by inviting one of the users who are already active in the application. These initially have two invitations to send to new members, however they may receive more as they add more followers.

However, it is possible to reserve a username for when you can be admitted to this curious social network.

What advantages does ClubHouse bring you?

The ClubHouse audio format is definitely something new, and one of its main advantages is that it brings people together in a different way.

Although many use the app to converse with their friends in a different way, others use it to get closer to influential people who would be very difficult to listen to under normal circumstances.

That is, you can listen to a lecture by Elon Musk or Jack Ma talking as if you were in the same auditorium with themselves.

Another advantage that ClubHouse has is that, being a new application, it has a rapid growth and thanks to this it has been able to avoid restrictions in some countries that have regulated the largest social media platforms, thus affecting free opinion and information flows.

What are the downsides of ClubHouse?

In addition to having to wait to receive an invitation to be able to enjoy this social network, there are some other small inconveniences in the application that you must take into account so that it does not surprise you.

Virtual discussion rooms are limited to a maximum of 5,000 participants, so if someone very influential or important is speaking, it is very possible that you will not be able to enter their room.

On the other hand, if you are very suspicious about the security of your data, you should think about it a couple of times, because after an investigation by Stanford Internet Observatory (SIO), ClubHouse could face security problems by allowing the Chinese government to have access to user data and conversations.

How to take advantage of ClubHouse for your brand strategy?

You probably already have other social networks included in your digital strategy, but you cannot leave ClubHouse out of your project. It is not a complicated app and the best thing is that you can get very good results.

We share some tips to implement it in your strategy!

• Work under a schedule of regular meetings

Plan a schedule of periodic meetings, where you share current information with listeners that is associated with what your company offers.

Topics should provide valuable information and arouse interest and curiosity about your business. So that you can establish a good connection with the users and keep in touch with them.

• Organize digital events with potential clients

If you already have your potential clients located, then it is the right time to work with this new social network. It allows you to plan a round table in one of the rooms. The purpose is that clients can appear as speakers at the event.

The moderator is the one who has full control over the management of the turns of participation, which you can take advantage of to send the invitation to those users that you see with the greatest interest in the proposal and topics of your company.

• Contact the experts in your niche

Clubhouse also gives you the opportunity to identify the specialists in your niche. In this way you can invite these users to a joint chat in the app. The idea is that you manage to attract a much wider audience interested in your business.

Now that you know the fundamentals to understand what Clubhouse is, the new social network for online conversations, you are ready for the next step: download it and start researching!

And remember that, if you need the advice of a digital agency in Miami to enhance your brand with content marketing, you have come to the right place! Here we have all the tools to take it to success.