Digital Marketing Trends for 2021

Digital marketing has evolved steadily in recent years, and 2021 will be no exception. For this reason, it is essential that companies are aware of the trends that will emerge throughout the year, to know them in depth and apply them to obtain the best results. To help you achieve this, from Cute Digital Media we have prepared a summary with the 11 key trends for this year that every business should know. Keep reading!

1. Voice search

Recently, the search engine Google has announced that currently 20% of the queries made in the search engine are by voice. And not only that! This figure is expected to rise to 50% in the next year, indicating that voice searches are a growing trend.

One of the main reasons why voice searches keep growing is because it is much faster to speak than to type.

What should we consider? Positioning! This is one of the current trends in digital marketing that affects SEO. People do not write the way we speak and, although Google takes semantics into account, you will have to adapt the texts to voice searches.

2.More conversions with Email Automation

If you think you have taken advantage of your Email Marketing strategy, get ready for what is to come!

Go ahead and configure more complex Email Automation flows. Study the behavior of your users and subscribers. Group them by categories, segment them according to their interactions, identify their intentions and interests. So you can design future shipments that lead to conversion.

Don’t forget to include new formats! Thanks to the high degree of personalization that email allows, you can add GIFs and videos to your communications and improve the metrics of each send you make. The most important thing about talking about Email Automation is that it becomes the ideal channel to complement and carry out the rest of the trends.

3.User generated content

What do we call user-generated content? To everything that has faces, voices and / or messages directly made by real people! The power of Social Networks, Blogs, YouTube and other platforms are gaining ground as opinion and influence makers.

How to put this content at the service of your brand? Simple! It’s about showing how people live, perceive, use and feel your brand.

The experience that your brand provides becomes real when it is not told by you, but by a person.

To get the most out of your users’ content, don’t keep it to yourself. Show it to the whole community!

• Share on your social networks
• When they tag you, use your product or make reviews on Social Networks, share it on your profile. You will see how your interactions increase when you show stories, images and videos of your real users.
• Make them speak for you. Organize contests, sweepstakes and promotions that appeal to the creativity of your users. Invite them to transmit the values ​​of your brand!
• Include it in your email campaigns.
• Through testimonials, success stories or examples of good practices, you can make your users show the effectiveness of your product or service.

All this type of content is genuine. The voice of your users is more powerful than you think. It can attract attention. It can influence opinions. You can convert more customers.

You just have to choose the best way to put it in your favor!

4.Digital marketing with influencers

Influencer marketing will continue to be a trend this year. In fact, brands are expected to maintain their investment in strategies of this type. The content created by the influencers is close and has the trust of the followers. Therefore, they will continue to be hired to represent brands in advertising campaigns, position them and recommend products, among others.

In this way, brands will be able to amplify the positive messages related to them, generate conversations in networks, gain prestige and increase traffic to the web.

5.Storydoing

As we have already seen, consumers look for brands to add value and one of the best ways to adapt to this is through storydoing.

The storydoing strategy is the evolution of storytelling in social media and seeks, not only to tell a story, but to involve the user and live the experience with the brand, causing them to become the protagonist of the action. In addition, in this way a great impact is generated in the RRSS.

6.LinkedIn Stories and Twitter Fleets

Stories have forever changed the way we create and consume content on social media. Now, LinkedIn joins this marketing trend with its own Stories, which work in much the same way as Instagram. Its objective is to stimulate social relationships on LinkedIn and give more prominence to creativity.

Twitter has also been uploaded to this trend with its Fleets, content in images, video or writings that are volatile and only last 24 hours.

7.Advertising on TikTok

TikTok gained strength during 2020 by having the most important boom since its birth in 2016. We remember that it already has more than 800 million users in the world and this is an excellent figure to segment for large brands since most of users are under 20 years old. This 2021 will continue to give something to talk about, but above all, the big brands will join the Tik Tok advertising bandwagon.

8.Chatbots, artificial intelligence and augmented reality in ecommerce

Artificial intelligence and automation will be one of the keys for this 2021 in advertising campaigns.

With the evolution of AIs, the use of the chatbot to improve the shopping experience in our online store is possible without the need for great customer service.

If we add augmented reality technology to this, the consumer experience in our ecommerce will be even more complete.

9.Virtual events

Digital transformation has been accelerated due to COVID and one of its consequences has been the rise of virtual events.

There is still a long way to go on a technical level, but the continuous evolution and the capacity to innovate and experiment are making these virtual events go from being boring and one-way to creating platforms to connect, share knowledge and unite people.

In addition, this type of event will give us facilities when it comes to recording data and tracking potential customers.

10.Mindful marketing

The ecology or protection of social rights are some of the main concerns that users have today. That is why a company that is committed to sustainable production and consumption has a long way to go for the following years.

Mindful marketing is about taking a conscious approach to marketing, generating positive social impact and aligning with the values ​​that matter most to consumers. Principles such as solidarity or caring for the environment are what should guide all actions of the company, from the design of products and services to advertising campaigns.

All this sounds good, but surely you are wondering how to incorporate it into your strategy?

When applied in business, Mindful Marketing changes perspective.

It allows you to focus on people and their conflicts. Both in those that concern your own teams as well as those of your users or clients. If you focus on making the work of your leaders clear, orderly and planned, the results of what they carry out will be better.

Therefore, within your company we recommend:

• Be clear on your goals. And realistic!
• Avoid Multitasking. Focus on what you can and know how to do.
• Encourage relaxation and meditation actions. Clear your mind to think clearly.

Meanwhile, Mindful Marketing will help you out of your business:

• Leaving aside the ego of your brand or company. Being empathetic with the other.
• Making your consumers identify with your message. Putting yourself in their shoes.
• Thinking about the questions that might arise. Answering them before.

11.User data protection policies

Internet users are paying more and more attention to the data they share with companies and applications, how they are used, and how they interact with cookies to find out whether or not they allow the tracking of their online activity. So it’s not just about complying with government regulations, but also building trust among our potential customers. Spend some time reviewing the privacy policy that you posted on your website, and verify if you comply with the specifications for the protection of the databases stored in your email marketing platform.

Now that you know how the world is evolving around digital marketing trends, you can now join to achieve your goals, how? The first step is to contact us for advice! We want to help you build an effective digital strategy.