Search engine optimization is not that simple. It is not enough to use keywords a couple of times on your website or resort to some tricks to position yourself. To achieve SEO positioning you require a digital marketing strategy that helps you generate quality content, which arouses interest in your target audience, (of course, you must already have it defined, or at least have a precise idea of who you want to target. ), a web page that solves your problem or need, oriented to the way in which the user searches for that specific information through search engines, and above all, that you have a plan defined and know the benefits you want to obtain.
Follow these 5 tips and in a short time you will begin to notice how your website begins to get more visits and improves the positioning in the different search engines.
1.Optimize your website
It is a priority that your website is optimized. These tips contain the key to a positive browsing experience for your users. Take note!
- Improves browsing speed.
- Optimize your images, make them not weigh too much and include in them: title, description and alternative text.
- Be careful with the videos, use only the necessary ones, since saturating the web with these and other graphic resources could slow down the loading time.
- You need to include the robots.txt file on your page so that search engines can crawl your site and lead them to the content.
- Use friendly URLs. This benefits both the user and the search engine, as it enables them to understand what the article is talking about. Of course, having the keywords in the URL will help you climb the ranks.
2. Know your target audience
You may come to this advice without having defined who you are going to direct your content to. But if you already have it, it’s a big step. This is your biggest challenge! Knowing the public to whom you are going to target your messages, means that you must know what they are looking for, what their needs and aspirations are, so you can study the competition and draw up strategies that can become the brand of their choice.
Each public consumes information differently, therefore, it is essential to know their particularities. There are some free tools (Google Ads Keyword Planner and Google Trends) that could help you find out what people are looking for on Google and other search engines. But … we suggest you not leave all the weight to these tools, and yes, pay attention to the details.
Not everything is made up! The first thing that will come to your mind is this expression. Not?! Well no, there are important niches that can generate new content that you might not even have noticed. Finding an innovative idea within an opportunity market would be great, but how to do it? The key is to know your target audience. Your content must first of all, solve a need for your followers, find out what those needs are, and create specific content to satisfy them.
Each public consumes information differently, therefore, it is essential to know their particularities. There are some free tools (Google Ads Keyword Planner and Google Trends) that could help you find out what people are looking for on Google and other search engines. But we suggest you not leave all the weight to these tools, and yes, pay attention to the details.
3. Create quality content
This point is undoubtedly one of the most important if you take into account that the user is looking for content and your responsibility is to offer it to them. But beware! It is not enough to offer what the reader is looking for, the answers must be of quality, with original content and of real interest, so that when Google crawls it identifies that your content is relevant.
Create content that is easy to read and interpret. Use punctuation symbols, and make use of bold. These tips will be very useful, along with selecting an attractive title – in fact, the title is the most important thing. The reader, many times, will decide whether or not to visit your page only by the title, like search engines, consider this aspect the most important part of a page.
The title should be short, descriptive and with the ability to quickly catch the user’s attention. Google only shows 65 characters, so it is essential in a few words to convey the essence of the article and convince those who have come to it, that the article deserves to be read.
Have you ever noticed that in the first results of any search, the title of the displayed pages matches that search? Put it into practice and see its effectiveness yourself. Use that term in the title, and also use the keywords at the beginning, these two actions will give more weight to the content. This will not only help users but will guide Google bots to understand the content, and lead users to their final destination: your web page.
4. Add graphic resources to your page
Sometimes, quality content is not enough to catch the attention of the most demanding users. If you really want to create a positive web experience, it is important that you incorporate graphic resources (videos, images, infographics, etc.), these are essential to obtain a good web positioning because they allow a better understanding of the subject, achieving a more detailed explanation and accurate of the data presented.
Google rewards those pages that rely on this type of resources to make it easier for users to read, which means that you can be in the first places of the search, adding graphic resources to your publications.
5. Encourage users to interact with your page
How to get users to interact with your page? This may be the question that comes to your mind the most. The key to achieving interaction is that the content is liked. Users generally know how to recognize good content, and show their appreciation not only by reading your post, but also with questions, comments, and interaction on social networks. They will share everything interesting they find on your website!
Do not forget to include buttons for social networks and channels that are usually used to share (Facebook, WhatsApp, LinkedIn, Telegram, Twitter, Pinterest, email, etc). But be careful, it is not advisable to add too many buttons and create a negative impact on users. A free tool that we recommend is AddThis. Another detail that you cannot forget is to include a Social Feed of your most active social network as a cross-promotion strategy.
Do you want to improve the positioning of your brand on the internet? Not sure where to start? If you do not have the trained staff to take on this task in your business or company, request advice from highly trained professionals or hire a digital marketing agency.
If you require our services, do not hesitate to contact us, we are experts in social networks, web development, SEO positioning, advertising, and content marketing. We know how to connect with people and we are able to make your brand convey the right message in order to captivate the heart of your audience. Position your company with SEO and Cute Digital Media.
