Turning clicks into sales is difficult, but not impossible. An online store is not about creating a website and letting sales come by themselves by being on the Internet. To do this, you must follow a series of actions to make yourself known, in short, create a strategy with objectives to achieve.
With the strategy that you propose, you must always be constant with your work, fully involve yourself in your business and never leave it aside. With effort, dedication and optimism we know that you can increase the sales of your online store.
Tips to increase the sales of your e-commerce
Here are our 10 tips to achieve the goals you set for your online sales!
1. Shopping cart
Does the shopping cart look good? And the pay button?
Keep an eye on these points on your website. There is a very simple way to check if everything is working correctly and if it is easy for the client to find what you are offering.
Talk to a friend / family member who has never seen your online store and ask them to make a purchase from it. Has it been difficult for you to complete all the steps until you reach the payment method? Did you find the product easily? If these questions are negative, it is time to make some changes to your site.
Extra tip: The shopping cart is usually mostly at the top right on a website
2. Purchase process
How is your purchase process? Is it fast or does the customer have to go through several steps to finalize the purchase?
Many users are not in favor of going through multiple steps to complete a purchase, and many leave early for this reason. Streamline all these steps as much as possible, remember that people look for ease and speed when making an online purchase.
Only ask your clients for the most necessary data. In addition, when they have to insert some confidential information, such as bank details, show them that it is safe to buy in your business, for this, include a security certificate in your online store.
On the other hand, you can also provide secure forms of payment, such as Paypal, Google Wallet or Paymill that generate trust in transactions for users.
3. Cross selling
Cross selling is important in an online business. This consists of recommending products related to what they are interested in buying to the customer. Do not advise all the products you offer, if not related.
Purchases on the Internet are usually quick purchases, we want the product at the same time it is in the cart. But, what if they remind us that the product that I am going to buy has a feature with which I would enjoy it more? Take advantage of this situation and remind them that this product is also sold in your business.
4. The images
How are the images of your products? Are they clear? Clean?
We know that images are important in an e-commerce, as is the description of the product, since it cannot be physically touched, and your customers rely on it to get an idea of what it is like. Make sure that these are always clear and clean, that it is perfectly representing what the product is.
5. Reviews
Reviews are important in an online business. The customer must find reviews of the product, as this influences their purchase considerably. If you do not offer this option, they may doubt the veracity of your product and go to another website. Show that what you sell is quality and what your customers think about it.
6. Check your website
Compare the pages of your e-commerce, find out which one works better and why. Your online store must be in constant change and improve as time goes by, do not let it become obsolete and of course, do not think that it does not need improvements because for you it is perfect. You can always improve!
7. Satisfaction survey
Did you know that the client can advise you on your e-commerce?
Ask them with a satisfaction survey how their shopping experience has been. You can thus change possible errors that you would not have noticed otherwise. Make sure that the surveys are short, if not, nobody will answer them.
8. Optimize your online store for different screen resolutions
The use of smartphones has increased considerably, purchases are no longer made only from a computer, now they are also made through mobile phones and tablets. Your online store has to be optimized, and have a responsive design for use through these devices, otherwise you will be losing an important portfolio of potential customers.
9. Social Media
Create professional profiles on social media to boost your e-commerce sales.
Use them wisely and offer them good content marketing! Do not overwhelm your audience, show them the products you offer, let them know when there is an offer, advise them and listen to them when they have a problem.
10. Create a blog
A blog can help you position yourself in Google and other search engines, always write about topics related to what you offer. These readers may be interested in your products and finally place an order.
11. SEO
It is surely the most important point in an online store, with this you will be able to upload positions in the search engine and appear on the first page.
Don’t have time to carry out SEO strategies for your online business? Do you want to improve your positions in search engines and do not know how to achieve it? We take care of doing the SEO positioning you need.
Conclusions
These 11 tips are essential to increase the sales of your online store, remember that you must take maximum care of the image that your e-commerce projects on the user, interacting with them, and showing them why your product is better than that of the competition.
At Cute Digital Media, we are experts designing online stores for you. Are you thinking of creating a website or completely changing the one you have? Here we give you the solution! We help and advise you on what is the best for the development of your e-commerce. We personalize your ideas, to lead them to success!
