Content marketing is the order of the day and has become one of the key elements in the strategies of many businesses in Miami to stand out and reach more customers. Because of its cosmopolitan aspect, Miami is the hub of entrepreneurship, so many business owners do not hesitate to resort to content strategies to boost their online reputation.
If you feel like your brand’s social media content isn’t working or isn’t getting the reach you expect, it’s probably because you haven’t yet planned a clear digital strategy for your business and you’re lacking a bit of organization.
How about a content calendar to get you started? It’s perfect because you can schedule and organize your business’ social media content production, publishing and promotion activities. And since we know you need a little help to achieve this, here at Cute Digital Media we’ll tell you how to create one in such a way that it takes as little time and effort as possible. Stay reading until the end to become an expert!
First, choose the format you will use for your content calendar
Maybe you’re wondering, and how do you make a content calendar for social networks? Well, the first step is to create or choose a format that is comfortable, flexible and enjoyable for your business and team, so here we will talk about some applications that will help you make this task easier:
- Google Spreadsheets: Creating your calendar here is very easy, as you can
design it to your liking with dates, social networks where you want to publish,
type of content, and you can also share it with your team so that everyone can contribute.
- Semrush Marketing Calendar: This tool helps you generate pre-determined tasks to plan your content and also gives you the option to assign specific tasks for your team.
- Evernote: It is one of the most convenient tools, as it has different templates designed for each type of business, so it will be easier to know where to start.
- Trello: It is the best tool for teamwork, here you can put notes, images and links in the content. In addition, it allows you to assign tasks, see the progress of each person and the fulfillment of the same.
- Asana: Allows you to create different calendars, a general one and other personal ones for each member of the work team. It also has some templates for you to adapt to your business.
Now you need to think about what content you are going to create
Once you have chosen the ideal platform to create your calendar, you should start thinking of many ideas to make it come to life and you can publish it on Facebook, Instagram, YouTube, LinkedIn or wherever you can think of. Here you must be super creative to make your publications, whether with images, videos or any other format, attract the attention of your potential customers.
But pay attention, so that your publications make sense and have a relationship with your business, you must take into account the famous content verticals, which in other words, are the themes with which you are going to distribute your publications. For example, if you have a restaurant, you can divide your content into posts related to offers of the month, customer testimonials, special dishes, etc. This way you won’t kill your head thinking about what to publish and it will be easier to generate ideas.
But how to make them attractive? We recommend always looking for references of content that are trending on social networks and that you think you can adapt to your brand. You’ll see that in no time you’ll have super original publications!
Do you have the idea? It’s time to say when and where you’re going to publish it
After you have the idea clear, decide a date on which you dedicate to the production of it and another one on which you want it to be published. Oh, and also detail in your calendar the social network where it will be posted, so you can organize yourself and know which days you should make publications on your social networks.
And please, don’t skip this step for anything in the world, it’s the only way to achieve results and keep your social channels active all week long, the goal here is to get your followers’ attention so they end up buying your product or service!
Also remember to highlight important dates on your calendar
If Christmas is important for you, it’s important for your content calendar too. Don’t forget that making publications on special dates like New Year’s Day or Valentine’s Day will generate more attention and interaction with your users. That’s why you should keep them in mind in your digital strategy.
Do not forget the special dates of your business, these should also be present in the calendar, dates such as anniversaries, birthdays of your employees, etc, can not miss.
That’s not all! You must also constantly update your calendar
In the digital world, every day you learn and every day you have to make improvements. Therefore, it is normal that your brand’s content marketing strategy may change over time.
For example, you can modify the time, day or type of publication, depending on the results you get. If you notice that on Monday your content doesn’t get as much interaction as on Tuesday, or that in the morning your users are more active than in the afternoon, you’ll probably have to make some adjustments.
But for your calendar to work, be very detailed!
For your calendar to work and be fulfilled, it must be very detailed, because not only will you have a guide, but at the time of producing the content, your team will know the date, the objective of the idea, what resources they will need, the publication medium and if a specific format is required.
Remember, it is very different to create content for Instagram than a high quality video for YouTube, so we recommend that you do not skip a single detail when creating your content calendar, use references, images and texts, so it will be easier to produce and publish the ideas of your brand.
And finally, take note of the data that can not miss in your calendar!
There are some information that you must include in your calendar so that you can organize yourself better and everything goes as expected. Don’t leave any of them out!
- The date and time of content production and publishing
- The type of content you’re going to make, whether it’s a social media post or an article on your website.
- Remember to detail where you are going to publish it, if you want it to be uploaded to your website or social networks.
- Don’t forget to use references, use images, videos or links that support the idea of the content.
- If you are responsible for making a publication or producing content, you should put it on the calendar so that it is clear who is responsible.
- And don’t forget to leave a space for comments on the calendar, so your team will know if it’s approved or needs to be changed.
Now that you know how to do it, try it and move on to the next level
It’s time to get into action and practice everything you’ve read, if you feel you still need professional help to create a content calendar, don’t hesitate to contact us. We are a digital marketing agency in Miami with more than 100 happy clients and great recognition! We grow your business with the best strategies.
