LinkedIn has become the great social network of professionals, so every day more businesses in Miami are taking advantage of its functionalities. But do you really know how to achieve great achievements with your LinkedIn company profile? In this article we give you some keys to improve it and start obtaining great results for your business.
Why create a company profile on LinkedIn?
There are more than 450 million professional profiles and more than 9 million company profiles on LinkedIn, it’s a fantastic audience to get your business out there! Thanks to LinkedIn for businesses you can:
● Boost your brand.
● Communicate products and services.
● Attract new potential clients.
● Offer job opportunities easier and faster.
It is very important that you use it correctly to have participatory followers who know your updates, events and relevant content. It is not easy to have a good company profile on LinkedIn with many followers who participate in it. Therefore, discover here the ways that we propose to achieve it.
1) Post content regularly
You already know that content is king in social media, and of course LinkedIn was not going to be the exception.
To improve your brand presence on LinkedIn, start by incorporating this network into your content marketing strategy and create a calendar of frequent publications, always keeping in mind that you will have to give them a professional tone.
For best results, switch between the different types of content allowed on LinkedIn: articles, images, and videos.
2) Interact with your audience
LinkedIn is a social network, and as such, it must be at the service of engagement. Therefore, the idea is that the content you publish serves to start a conversation with your audience.
Don’t limit yourself, find a way to ask interesting questions with your content, and respond to user comments as quickly as possible to keep the conversation going.
3) Pay attention to SEO
LinkedIn posts and company profiles can appear in search engines, so don’t miss the opportunity to improve your SEO with professional content that promotes your brand image.
In general, the basic guidelines for doing SEO on LinkedIn are very similar to those for blogs and websites:
● Choose the keywords that you are going to position based on your objectives and a keyword analysis.
● Put the main keyword in the URL of your profile.
● Use keywords in the name, description and content of the entire page, including images.
● Do not forget to add your company logo, since the results with images appear earlier in the search engine than those without it.
● Add hashtags: you can configure up to three hashtags, which are not only useful for SEO but also help to find related content.
4) Take advantage of paid LinkedIn advertising
LinkedIn Ads or advertising posts are little exploited and can help you a lot to improve the visibility of your brand. You can create sponsored content, lead generation campaigns, text ads, and InMail messages.
For best results, make sure you understand and correctly use the targeting options offered by this network, such as company title, department, or number of employees.
5) Look for specific people
Sometimes all you need to do is talk to the right person to get a valuable connection for your company. LinkedIn is well aware of this, which is why it has a lot of search features geared towards finding individuals.
To search for people on LinkedIn, just click on the search bar and select “People” from the drop-down on the left. From there you can filter the results by location, common connections, or the company you currently work for.
When you’ve found the person you’re looking for, you can use sponsored InMail to introduce yourself.
6) Use the groups
You can take advantage of groups to do LinkedIn marketing in two different ways: join one of the groups already created or start your own.
In the Groups tab, you will be able to see the featured groups in your industry and request to join them. You will also be able to see the active conversations in the groups in which you already participate.
If you can’t find a group that suits your interests, or if you want to share your content more specifically, you can create your own group from the Groups tab. You can create a visible group in the search results or a private one to share exclusive content.
7) Follow the LinkedIn Marketing Blog
Did you know that LinkedIn has a specific blog on how to market your site? Here you can find a selection of articles specially designed to help you get the most out of LinkedIn tools. Without a doubt, it is one of the most useful resources to make yourself known on this network.
Conclusion
LinkedIn is a powerful social network that will allow you to reach potential clients and at the same time be able to connect with professionals in your sector.
Have you used any of these tips for your business? Would you like to add any more? Let us know!
And if you haven’t yet made a LinkedIn marketing strategy, it’s time to start recognizing its importance. That’s why at Cute Digital Media we have the best solution! With our Digital Strategy and Content Marketing services you will be able to give thevisibility that your business needs to generate potential leads. Request your first FREE consultation here!
